The second booking option is for "Off the peg" dresses that are purchased & taken away the same day. These Majority of these are £450-£1000. Some are Brand new styles & others are discontinued styles.
When you book an appointment we offer 2 options, one is for dresses in store that can be ordered & sit between £1,100-£2,800, these can take 2 weeks to 9 months to arrive depending on stock available.
Our very own social media queen Emily married Oliver last week on one of the hottest days on record but wow she looked beautiful in her @sinceritybridal gown. sending a lifetime of love & happiness x
Hello all, we will be closed for the Bank holiday on Monday 25th May and reopen as normal on Tuesday 26th May. You can get in touch via email or our socials if you need us. Terri xxx
We are back from the National wedding show London & we are shattered! we met hundreds of brides, sold lots of dresses arrived back to the shop & had a manic start to the week. What a great weekend. x
Due to attending the National wedding show in London we will be closed on Friday 10th & Saturday 11th April. we will reopen on Monday. If you do need us we will be active on our socials. Thankyou x
Hello all, Our opening hours will be as follows over the Easter bank holiday Friday 3rd April Closed Saturday 4th April open 10am-4pm Monday 6th April Closed We wish you all a very Happy Easter x
Wow, what a busy NEC show we had. We met some beautiful brides who found their dream dress on the day and lots of ladies booked in for an instore consultation. A big thankyou to each and everyone x
Just a little reminder that we will be closed on Friday 27th & Saturday 28th February due to attending the National wedding show at the NEC. We reopen as usual on Monday 2nd March. Thankyou xxx
We will be attending the NEC bridal show on the 28th Feb-1st March with our outlet dresses which means you can buy your beautiful designer dress at a discounted price and take her home the same day! x
We will be closed all day on Thursday 12th February but will reopen as normal on Friday the 13th February. You can of course still get in touch via our socials & email. Thanks for your understanding!
Exciting times in store, we've just opened another box of beautiful dresses from Mori Lee. I have to say the "Lucienne" dress in ballerina pink is my absolute favorite & she has a matching veil! x
Our Christmas & New year opening hours 28/12/25 10am-2pm 29/12/25 11am-2pm 30/12/25 Closed 31/12/25 Closed 01/01/26 Closed 02/01/26 Closed Reopen 03/01/26
Hi all, Just a little reminder that we will be closed Friday 12th December but open again as normal on Saturday 13th. If you need to contact us we will be available on our socials or emails. Thanks xx
The beautiful "Lyra" dress by Mori Lee is just one of our dresses available to order with a massive 20% off this Friday and Saturday only.
We are offering a huge 20% discount off all bridal dresses ordered on Friday 28th & Saturday 29th November, Please note this is for new orders only and not on our 'Off the peg' dresses. x
A big Thankyou to all of the lovely ladies who came to see us and our new brides who purchased their dresses at our potters Barr pop up show, it was lovely to meet you all x
So we are doing something a little differently on Sunday 26th Oct & have organised a Bridal & Prom pop up show in Potters Barr so if you are a bride or Prom girl why not take a road trip to see us! x
What a weekend at the NEC! We met so many lovely B2B who said yes to the dress & lots book Appointments instore to find their perfect dress. As always we appriciate each & everyone of you. Thankyou xx
Hi All, A reminder that we are attending the NEC wedding show this weekend so we will have a change to our hours as follows, Friday 4th oct 10am-1pm & Saturday closed all day. we will reopen Monday
After a very busy few days attending the Bridal show in Harrogate we have ordered all of our beautiful new dresses and accessories. Take a look at our socials for a sneaky peak! xxx
Just a little reminder that we are off on our annual road trip to Harrogate tomorrow so our hours will be a little different, we will close at 3pm on Saturday & reopen as normal on Tuesday x
Its that time of year again ladies, we are heading to Harrogate to choose our new dresses. This means our hours will be a little different & are as follows 13th Sept 10am-3pm & 15th sept closed. xxx
At Morilee, every gown begins with intention. To celebrate individuality, inspire confidence, & bring vision to life. From the first sketch to the final stitch, our designs are crafted for real women
An A-line dress is a popular option because it flatters every body type. This type of gown is fits around the bodice & flares out from the waist creating the shape of the letter "A". Such classic cut
As we approach the last few days of term, just a little reminder that we get really busy through the holidays so although we would never turn you away it is better to book an appointment when possible
We had a fab day meeting lovely new brides to be, some with dates sooner than others but thats what makes our days so fun. Our rails are a little more naked now but dont worry we still have plenty! xx
We have two afternoon appointments left for our event on the 28th June, if you would like to book you can call, email, drop us a message on our socials or you can use our online booking form. xxx
Hey ladies, Our beautiful new season dresses are starting to arrive in store with us now so keep your eyes peeled on our socials for sneaky peaks. xxxxx
Calling all brides, we are holding a "Secret sale" on 28.6.25, this will be from one of our designers but with dresses from all of their labels, dresses to take away on the day or 15% off new order's.
As the sun is out and the temperature is hot we are getting our sun tan lotion out and our shorts on, this means we'll be closed bank holiday Monday but fear not you can still message on our socials!
HI All, Please note our opening hours will differ slightly over the Easter period and are as follows:- CLOSED Friday 18th and Monday 21st April OPEN 19th, 22nd, 23rd, 24th. 25th & 26th April xxx
We spent the weekend in Harrogate choosing our 2026 collections & cant wait for them to arrive in store. We also attended the Bridal Buyer party with Justin Alexander who as always were amazing hosts!
We will be closed on Monday 24th March when we attend the Harrogate Bridal show to choose our beautiful new dresses for next season. Keep a look out on our socials for a cheeky peek of our top picks x
WOW, what a weekend we had at the NEC show over the weekend. We are absolutely shattered but we met lots of lovely new brides to join our Miamor family and we are so grateful to each and every one x
We are having lots of ladies in lately that have short time lines to their weddings, fear not, We have lots of dresses that you can purchase "off the peg" and not have to worry about delivery times. x
Can we ask that if you cant attend your appointment to let us know. We get it, things happen. But as an independent shop it really does make a difference when we can offer that time to another bride x
As this is such a busy time we always advise that you book to come in, although we always do our best to see walk in's we cant always promise we will have a fitting room & staff free to assist you x
We have now taken delivery of all of our new season dresses from our amazing designers Justin Alexander and Mori Lee, Book your appointment asap to try these beauties on. You wont be disappointed x
Congratulations if you got engaged over the festive period. 2025 it is looking to be a busy one so please book your bridal appointment ASAP and let us help you find the dress of your dreams. xx
Just a few of our 2024 moments Attending an Awards night in Birmingham, Celebrating 25 years of Justin Alexander with an amazing party, Harrogate Buying Weekends & Much More 2024 you Rocked xxx
We will be holding an "End of year sale" on Saturday 28th and Monday 30th December. With Dresses from current collections at amazing prices dont miss out, book your appointment asap! See You Then! x
We will be running a "black Friday" offer throughout November. For every full priced Bridal dress ordered we will give you a free veil. T&C's will apply and there will be 3 styles to choose from. xxx
We have spent today steaming, prepping, moving and labeling all of the dresses for our Mori Lee trunk show on saturday. Wow, wow, wow, they are just beautiful and we cant wait to show you xxx
Hi all, We will be closed on Monday 4th November due to attending a buying show. You will of course be able to contact us via email or our socials. Thanks for your understanding. Terri xx
Just a reminder to book in for our Mori Lee trunk show, we only have a few appointments left so dont be disappointed book now. You'll get 20% off and a goody bag! We cant wait to show you !!!
We are holding a Mori Lee trunk show on Saturday 9th November to launch their stunning new gowns. We will be offering a massive 20% discount on all dresses order on the day. Book your appointment asap
Hi All, Just to let you know our shop hours will be a little different this week due to attending the NEC. we will be closed Friday 4th & Saturday 5th October. Normal hours resume monday 7th October
We will be at the NEC National wedding show 4th-6th October on stand B16. This is our outlet shop so all dresses will be sold on the day with many being from current collections. See you there. xxx
We are holding a Mori Lee trunk show on Saturday 9th November with amazing dresses from the new collection. We will also be offering a discount on dresses ordered on the day. Book in now ladies! xxx
We have added a few flowergirl dresses to our rails, these are from the amazing Rachel Allan collection and are just beautiful. xxx
We've spent the weekend in Harrogate choosing dresses and accessories for our beautiful brides. We cant wait to show you once they have arrived in store. xxx
Hi We will be closed on 9.9.24 due to attending Harrogate Bridal. This is were we go and choose new dresses from our designers. Keep a look out on our socials for updates and lives. exciting times!
A big shout out to all of our Brides to be....... our new season dresses are arriving in store and i can confirm they are just amazing! to book your appointment you can book on line, call or email us.
We are offering a summer spectacular to all of our new brides, if you order on your first appointment with us we will give you 10% off any full priced dress purchased xxx
Morilee, the iconic New York bridal house, is excited to announce the appointment of Jiyup Kim as the new Chief Design Officer. Kim steps into this pivotal role following the resignation of longtime C
An alternative to the traditional pen and paper guest book, an audio wedding guest book is a retro-style, rotary telephone where guests can pick up the receiver, and hear a pre-recorded greeting from
Hello all, Just to let you know we are really excited to let you know our new website goes live in the next couple of days, we spent a lot of time updating and getting it just right for you. x
Ok Ladies, Who was brave enough to pop the question to your significant other today?...
WOW! what an amazing time we had with the Mori Lee Trunk show last weekend.
We are really excited to be holding a Mori Lee trunk show on the 26th-28th January.
For us it was a whirlwind of beautiful brides who we are always eternally grateful too.
After having an incredibly busy year we are having a little Christmas break to recharge ready for 2024!
